HOW The big 3 can help bailout the Bailout
- By l.t. Dravis
- Published 02/3/2009
l.t. Dravis
I created and have written the nationally distributed marketing newsletter, BOTH SIDES NOW, since 2003. I authored two books, BOTH SIDES NOW, Sell Like Professional Athletes Win and DEATH OF A SALES MANAGER. In 2008, I introduced a daily column for national syndication to newspapers.
Hey, Senators . . . listen up!
Here’s a terrific way to help bailout the
bailout.
We can stop throwing taxpayer money at bankers
who pay themselves billions in bonuses and give elaborate super bowl parties by
investing in products and services that not only provide income and dignity for
families but also improve the quality of life for all Americans.
Why not invest taxpayer funds with the
Big Three Detroit automakers to utilize their resources, capabilities, and
potential to design, develop, and produce Multiple-Fuel internal combustion
engine powered vehicles, Electric Vehicles, and Mass Transit systems?
Think about the possibilities here . . .
we could help ensure the Big 3’s ability to pay back taxpayer supplied loans;
we could save and add thousands upon thousands of good, long term jobs; we
could generate millions of dollars in offsetting revenues to the treasury and
to states from additional payroll and income taxes; and, we could invest in green,
clean transportation systems to improve the environment while we reduce our
dependence on foreign oil.
No matter which side of the so-called
‘bailout’ argument you’re on, it’s important to remember that Chrysler, Ford,
and General Motors do not just build cars and trucks . . . they create, design,
manufacture, sell and deliver a broad range of vehicles for a variety of applications
at various price points.
These capabilities, developed and
delivered by thousands upon thousands of educated, experienced, skilled,
talented people working with an incredible array of advanced mechanical and
electronic tools and high-tech facilities, are too valuable for the nation to ignore
or reinvent.
BIG 3 CORE
CAPABILITIES
1. Concept
& Design . . . The Big 3 automakers are experts
at creating and designing a variety of vehicles for a variety of applications;
skills which can quickly be transferred to the creation and design of ‘Green’ vehicles
required to break our dependence on foreign oil
2.
3. Fabrication . . . The Big 3 have the proven ability to produce parts,
components, and assemblies utilizing a variety of specialty processes, including
computerized press brake forming, computerized precision laser cutting and machining,
Coordinate Measuring Machine (CMM) technologies, and computerized MIG and TIG
precision welding processes
4. Assembly . . . Chrysler, Ford, and General Motors employ thousands
of men and women who know everything there is to know about manual and automated
precision assembly processes
5. Distribution . . . the Big 3 Detroit automakers have perfected the
logistical infrastructure necessary to efficiently and consistently deliver
millions of cars and trucks to every town, village, and city throughout the
country
6. Parts and
Service Support . . . The Big 3 have successfully provided
parts and service support for tens of millions of vehicles in tens of thousands
of configurations in thousands of locations for decades
7. Warranty,
Repair, and Service . . . Chrysler, Ford, and General Motors
have created, written, and distributed printed and electronic service and
repair protocols for numerous varieties of millions of increasingly complex vehicles
produced over decades
UTILIZING
TAXPAYER INVESTMENTS TO DEVELOP A NEW, 3-PART BUSINESS MODEL
1. MULTIPLE-FUEL
INTERNAL COMBUSTION ENGINE-POWERED VEHICLES – Each company would develop fuel-efficient
internal-combustion engines which run on bio-fuels, natural gas, hydrogen, and
blended fuels for their existing lines of hybrids and non-hybrid cars and light
trucks.
a. Technical
Goals: Reduce time to design, prototype,
acquire or modify capital equipment, and manufacture new products from the
current industry standard of 48 months to 24 months. This reduction in product
development time would come from strengthening relationships with suppliers and
partners. New efficiencies would be built-in to the manufacturing process by
utilizing advanced technologies such as intelligent flexible assembly
processes, virtual manufacturing, ceramic injection, metal injection, powder
metal processing, precision forging, squeeze casting, and reactive molding,
improved precision tooling, net-shape forming,
and the expanded use of high-tech lightweight materials (ceramics, polymers and
specialty metals)
b. Cost
Reduction Goal (Build-to-Order Models): Each company would implement a ‘build-to-order’
matrix which would allow consumers to order certain models with specific options
direct from the factory to eliminate dealer inventory costs, minimize dealer
inventories, and reduce consumer acquisition costs. ‘Build-to-Order’ vehicles
would ship from the factory along with dealer inventory units and would be
prepared and delivered to each consumer by the nearest factory authorized
dealer
2. ELECTRIC
VEHICLES – Each of the three companies would
cooperate to design, prototype, and produce new battery/charging technologies
to power pure-electric vehicles (similar size and design as the hybrid Chevrolet
Volt) with extended range (up to 250 miles) at reasonable delivered price
points.
a. Technical
Goals: Improve pulse battery chargers to
decrease time required to recharge electric vehicle batteries to 15 minutes or
less with a full-charge battery range of 200 miles; establish a network of electric
charging stations to facilitate long-distance trips in all regions of the
nation
b. Cost
Reduction Goal (Build-to-Order Models): The same ‘build-to-order’ matrix would apply to
Electric Vehicles as would apply to Internal Combustion Engine Vehicles
3. MASS
TRANSIT – Chrysler, Ford, and General Motors have the
people, tools, and design and manufacturing facilities necessary to create,
design, prototype, manufacture and deliver Hybrid buses, GLT buses, light rail
‘Trolley’ cars, commuter rail engines & cars, and high-speed rail
conventional and Maglev train cars
a. Conventional
(Green-Power) Buses: Chrysler, Ford, and General Motors would
design, prototype, produce, and deliver Hybrid buses which operate on
bio-diesel, fuel cells (a reactant fuel is converted to electrical power), fuel
generated from renewable energy sources, or electric motors charged by
wind-driven generators
b. GLT
(Guided-Light-Transport) Buses: The
Big Three would design, prototype, build and deliver GLT buses in two modes: In
‘Bus Mode’, the GLT operates like any other bus, powered by a CNG or Natural
Gas burning internal combustion engine or by electric motors. In ‘Guided Bus’
mode, the GLT tracks a central rail (guide) imbedded in the roadway to allow it
to function as a ‘ground-bound monorail’
c. Light
Rail (Streetcar, Tram, or Trolley) Cars: Chrysler, Ford, and General Motors would
collaborate on the design and manufacture of Light Rail cars (Powered by
overhead electric line via a ‘trolley’)
d. Commuter
Rail Engines & Cars: The
e. High-Speed
Rail (Conventional & Maglev) trains: The Big 3 would design, build, and deliver
self-propelled, electric cars which draw power from a GPS-controlled remote ‘3rd’
rail. Maglev trains use electromagnetic power to literally ‘float’ over rails. Maglev
trains rely on electrified coils in rails and guide way walls for ‘magnetic’
propulsion at speeds in excess of 300 miles per hour
EPILOGUE – If we
take an objective, non-partisan look at the Big Three Detroit car companies, we
have to admit that they design, test, produce, and sell lots of vehicles . . .
even in tough economic times.
In 2007, the Big 3 Detroit automakers sold 8½ million cars and
trucks in the
General Motors outsold
Worldwide, General Motors sold nearly 9.4 million vehicles in 2007
– more than any other manufacturer, including
In the
And, Chrysler outsold Hyundai and Nissan, combined, in the
Why?
Because, contrary to ill-informed hype, Chrysler, Ford, and General
Motors build high-quality, market-priced vehicles that offer exceptional fuel
economy.
The Chevrolet Malibu is 2 miles-to-the-gallon better than the Honda
Accord; the Ford Focus matches the fuel economy of the Toyota Corolla; and, the
Chevy Cobalt offers better overall fuel economy than the Honda Civic.
This message was sent to 48 Senators yesterday.
Only Senator Shelby even bothered to acknowledge having received
the message and his was an automated response.
But if Senators are serious about using taxpayer dollars wisely, if
they truly support the ‘greening’ of American industry and all forms of transportation
produced in this country, if they trust millions of American workers, and if they
believe in American technologies, and American production capabilities to keep
the American Dream alive, they will amend the bailout bill to invest in our own
Big Three automakers and clean up our environment while we finally turn the
page on our dependence on foreign oil.
Won’t they?
If you have questions, comments, or concerns, Email me at
Regards,
